Sector Experience
Financial Institutions and Insurance Providers
Stuart Lawrence Promotions Limited is proven to be the UK’s number one choice for promotions within the financial sector. Over the last 3 years we have worked with many Large Banks, Credit providers, Personal loan providers and Insurance providers. Companies who have used our incentives have achieved the following results:
- Increase in Customer acquisition.
- Increase in Card activation.
- Increased response to direct mail campaigns.
- Increased levels of customer spend.
- Increase in re-activation of dormant card holders.
- Rewarding loyalty and heightening awareness of the brand.
- Increase renewals of Insurance policies.
- Highlighted the awareness of cross selling insurance products.
The results achieved from our campaigns have been staggering;
- Over £5 million spend during one promotion (this was double our client’s expectations).
- Over £2 Million card holder spend in one month (another over achievement).
- One of our clients achieved the re-activation of over 50% of their dormant customer base over achieving initial objectives.
- Over 15% response to direct mail campaigns experienced when original client expectation’s were only 2%.
- One of our clients enjoyed over 20 times return on their investment.
- Another client gained £290K additional spend from dormant card holders.
With results like these we have acquired an enviable reputation in our market place, retaining our blue chip client base year upon year.
Additionally, confidentiality agreements are available for every company we deal with. This will ensure that your organisation and customer base is in safe hands, before, during and after a promotion.
Your success is our priority.
Retail & Health Clubs
Stuart Lawrence Promotions Limited is a unique company able to keep up with the ever changing world of Retail and FMCG marketing. Our promotional partnerships have covered a broad spectrum of the retail market including many of the high streets well known Brands and many of the country’s top shopping centres and Health Clubs. Our Commercial Off-the-Shelf products have been market tested in activities directed at the Customer, Trade and Staff – and our bespoke concepts are targeted and incisive – successful activities have included:
- Increase Basket Spend.
- Increase market share and penetration.
- Encourage product trial.
- Drive footfall.
- Launch product lines.
- Reward loyalty.
- Incentivise staff and trade sales teams.
- Alter product perception – changing them from a destination to a impulse purchase.
- Increase Membership acquisition.
- Recommend a friend scheme.
- Loyalty rewards.
Results achieved have been staggering, they include:
- Year on Year sales increase of 10% against previous activity – raising fashion sales by £1.8million over the promotional period of 30 days for Britain’s biggest shopping centre.
- Return on investment of over 16.6:1.
- 47,000 new customers took up our incentive for the launch of a new own brand cereal.
- Over 3000 new store card account holders gained within promotional period – saving the well known chain £110,000 on the activity that they were using at the time – whilst increasing the staff strike rate that was on average 1 every 10 weeks to 5 per month.
- £290,000 spend by previously dormant card holders.
Our record is enviable not because we tell you what the results are but we show you the data collection of consumer’s names to allow you full transparency and the opportunity for secondary marketing - This is a service that we encourage and do not shy away from.
Our service package also includes dedicated help lines, a call centre capable of nearly 3000 calls a day, PO box numbers, mail merging, full IT and design backup – as well as unit cost or Fixed fee pricing to allow you to determine the size of Your promotion.